Uriel Hdz
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T-Mobile (Web)

At T-Mobile Creative Studio, I led and contributed to projects from kickoff to completion, delivering a range of digital displays across websites, apps, and partner pages to meet brief requirements. I used tools including Adobe Photoshop, Illustrator, After Effects, Figma, and Adobe Experience Manager (AEM).

Projects focused on revising and enhancing both copy and design, collaborating with internal teams across T-Mobile’s Home Internet, T-Mobile MONEY, TMT, Marketing, and partner brands.

Throughout these projects, I worked closely with legal and accessibility teams, and supported copywriters and senior designers to ensure all outputs maintained the brand’s visual standards.

These are some of the partner brands I worked with:

Web Placements

Apple Templates

For Apple’s iPhone launch, a team came together, with each member assigned a specific role to manage the annual launch project. To help streamline the workflow, I created Figma templates for web placements across T-Mobile’s homepage, Deals, and Apple Deals pages, learning Figma along the way to support the team more effectively. The templates were reviewed by my Senior Creative Manager, who encouraged sharing them with the larger team.

Demonstrating how the templates would work helped the team update layouts with Apple’s latest assets and copy more efficiently. Other designers focused on implementing the placements in AEM, and after three phases of review—Announce, Pre-order, and Launch—the placements were handed off to the Ops team to go live.

APP CARDS

Landing Pages

In 2021, I worked on a team to concept the Hispanic Heritage page, highlighting partnerships aligned with T-Mobile and its programs. The following year, I requested to be part of the second revision to contribute updated content and insights from the previous iteration.

Working alongside a copywriter and creative leads, we transitioned the design from basic stacked placements to custom-coded layouts, ensuring the page stayed on brand. The redesign incorporated a mosaic pattern inspired by T-Mobile’s Multicultural T-digit color palette, creating a visually engaging experience that showcased the partnerships effectively.