At JO Agency, I contributed to the rebrand of an IT service partner, collaborating with the F1 IT team to develop a more modern and streamlined identity. The goal was to simplify the existing mark into something clean, recognizable, and versatile enough for applications like company apparel.
As the lead designer on the project, I explored multiple concepts that combined the “F” and “1” into a unified mark while retaining the existing color palette. In addition, I supported the development of brand guidelines by selecting a typeface that paired well with the new identity and exploring how the mark would translate across black-and-white applications. Through iterative exploration and team feedback, one direction emerged as the strongest and was ultimately selected as the new brand identity.
