The objective was to take a current drink label and re-design it. My choice was a popular Mexican soft drink, Sangria Señorial.
The current label of the drink does not show the Mexican heritage that it should have, as the drink is manufactured in the country. The design made was to show the heritage in a interesting retro style from the 60s. The color pallet was chosen based on Aztec art and traditional Mexican clothing to balance the color of the bottle and drink.
Illustrations inspired by Aztec art and artist Derek Yaniger.