The proposal for this project was to brand a tattoo parlor, the deliverables included a name, logo, stationery set, posters, ephemera, and website design.
The approach for the design was to do a logotype that captured the aesthetic of a tattoo parlor that felt elegant yet gothic. To approach the identity we designed a hand-lettering type for the brand with a simple flourish.
Art Direction : Thy Hoang & Uriel Hernández