Inspired by the brand's "proudly handmade" philosophy, I developed a visual direction centered on the idea that every great craft begins with a sketch. This concept guided the website's overall aesthetic, creating a digital experience that reflects the brand's commitment to craftsmanship.

To bring this idea to life, I applied a sketch treatment to the photographic elements, creating a seamless blend of illustration and photography. This approach reinforces the handcrafted nature of the brand while adding texture, character, and a distinctive visual style throughout the experience.